Cumberland Farms

Cumberland Farms is a regional chain of convenience stores and gas stations operating primarily in New England.

  • Role Art Director, Designer, UI/UX, Copywriting
  • For Website Concept
  • Type Concept, Website
  • URL

This concept failed to win the pitch for a Cumberland Farms homepage re-design. I designed this to emphasize the day-to-day uses of the company. The site would change with the time of day and weather to present relevant products.

The responsive view at it’s tightest width for mobile screens.

Here is an alternative homepage.

And an alternative responsive view.